While we were looking at logo designs and researching ideas related to balance, we kept running into the “golden ratio.” The golden ratio is a mathematical ratio that is closely related to the Fibonacci Sequence and descibes the perfectly symmetrical relationship between two proportions.
It sounded like exactly what we needed. The golden ratio can be found throughout nature and many examples are available. Our favorite was the nautilus, an ancient and weird looking sea creature. When you slice a nautilus shell in half you can see the golden ratio at work. Plus, when you arrange it vertically, it kinda looks like a “b”… for Balance.